Customer correspondence that drives repeat business
Service reminders, sales follow-ups, test drive confirmations, and recall notifications in 45 languages.
Why Automotive teams use Kerna
Service reminders get sent late or forgotten — customers drift to competitors
Sales follow-up emails after test drives are repetitive but personal
Recall notifications must be clear and timely — getting them wrong creates liability
Lease end and warranty expiration reminders are critical revenue moments
International customers (especially in multilingual markets) deserve correspondence in their language
Satisfaction surveys get low response rates from generic templates
What Kerna does
Sales-tuned tones
Friendly for first follow-ups, enthusiastic for new model announcements, direct for trade-in offers. Match the moment in the sales cycle.
Multilingual customer communication
Reply to international customers in their language. For dealerships in multilingual regions, this is meaningful competitive advantage.
Custom Templates for service standards
Lock in your dealership's standard responses for service reminders, recalls, and warranty correspondence. Consistency builds trust.
Diplomatic tone for service complaints
Vehicle issues are stressful for customers. Switch to empathetic or diplomatic tones for service complaint correspondence.
10 ready-to-use templates
Pre-configured email scenarios from Kerna's add-on, tailored for Automotive teams.
Frequently asked questions
Does Kerna integrate with our DMS (Dealer Management System)?
Kerna runs inside Gmail. Customer details from your DMS can be pasted into the compose flow; Kerna writes the email. No direct integration with DMS systems is required.
How does it handle recall communications?
Recall emails require clarity above all else. Use the direct tone with formal register. Critical: review every recall email for accuracy — Kerna assists with phrasing, your team verifies factual content.
Can different staff (sales vs service) share templates?
Yes. Business plan and above support team-shared templates. Sales and service teams maintain separate template libraries while sharing core dealership voice.
Will it work for both new and used dealerships?
Yes. Tone calibration and Custom Templates let you maintain different voices for new vs used inventory, luxury vs mass-market segments, etc.
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