Customer communication that doesn't lose the sale
Order confirmations, returns, abandoned cart reminders, and loyalty outreach in 45 languages. Built for international stores.
Why E-commerce teams use Kerna
Return inquiry responses need care — the wrong tone turns a frustrated customer into a chargeback
Abandoned cart recovery emails feel pushy in English and worse in machine-translated languages
International customers expect order updates in their own language
Re-engagement campaigns for lapsed customers need a delicate touch, not desperation
Loyalty program announcements compete with everyone else's marketing in inboxes
Support replies pile up during sales periods — replies slip past 24 hours and reviews suffer
What Kerna does
Native-language customer comms
Reply to a French customer in French, a German customer in German. Build trust with international shoppers at scale.
Empathetic tone for returns and complaints
The right register turns a complaint into a saved customer. Switch to empathetic mode for refund and return correspondence.
Smart extraction for order data
Pull Order IDs, Tracking Numbers, Shipping Addresses, Refund Amounts, and Delivery Dates from customer emails into actionable tasks.
Custom Templates for repeat scenarios
Lock in your standard responses for shipping delays, return policies, and discount offers — Kerna writes them in any language consistently.
10 ready-to-use templates
Pre-configured email scenarios from Kerna's add-on, tailored for E-commerce teams.
Smart extraction
Kerna automatically pulls structured data from incoming emails — turn unstructured correspondence into actionable records.
Frequently asked questions
Does Kerna integrate with my e-commerce platform (Shopify, WooCommerce)?
Kerna runs inside Gmail directly. Order details from your platform can be pasted into the compose flow; Kerna writes the email. For automated transactional flows (order confirmations sent by your store), you keep using your platform's built-in emails.
How does it help with international customer service?
This is one of Kerna's strongest use cases. Auto-detect a customer's language from their email, reply in the same language with correct formality. No need to hire CS staff for every language you sell in.
Can I create different templates for different stores or brands?
Yes. Custom Templates let you maintain separate voices for different brands or stores. Each template has its own tone settings and standard phrasing.
Will it write in our brand voice or generic AI voice?
You control the voice through tone selection and Custom Templates. Set a friendly tone for casual brands, formal for luxury, direct for utilitarian products. Kerna matches what you configure.
Ready to upgrade your E-commerce email workflow?
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